Techwear Japan: 10 Best Fashion Brands in 2024

Kon'nichiwa everyone! Looking to find the top stores to buy techwear in Japan? You’re in the right place!

Japan isn’t just about traditional kimonos and cutting-edge gadgets—it’s also a global leader in techwear fashion. From the bustling streets of Tokyo to hidden boutiques in Osaka, Japan’s techwear scene blends innovation with Japanese famous precision and style.

Whether you’re after a sleek, weather-resistant jacket, modular pants designed for urban exploration, or accessories that bring functionality to the next level, the Land of the Rising Sun offers it all. With world-famous brands and emerging designers pushing the boundaries, Japanese techwear brings something truly unique to the table.

Feeling overwhelmed by the choices? Don’t worry, we’ve got you covered! Let’s jump into the top brands and stores in 2024. Ready to dive in? 行きましょう！🔥

Top 10 Brands to Buy Techwear in Tokyo - Japan

Get ready to explore Tokyo's top techwear hotspots, where cutting-edge style meets ultimate functionality in Japan's most exciting brands for 2024!

1. Eliminator

• Location: 1F GraceDaikanyama, 26-13 Sarugaku-cho, Shibuya-ku, Tokyo, Japan
• Website : Eliminatoicr.co.jp
• Instagram: Eliminator Tokyo
• Price Range: $$$
• Style: Street-ready techwear with urban edge
• Description: Eliminator is a hotspot for Tokyo’s streetwear scene, offering a curated selection of high-end techwear brands and rare designer pieces. Known for its edgy, urban vibe, this store provides pieces that blend functionality with an unmistakable street style. From modular jackets to versatile accessories, Eliminator is the go-to for anyone looking to make a statement in techwear while navigating the city’s streets.

2. A’Gem/9

• Location: Magnet building, 1 Chome-23-10 Jinnan, Shibuya City, Tokyo 150-0041, Japan
• Website : A'Gem.jp 
• Instagram: A’Gem/9
• Price Range: $$
• Style: Experimental techwear with a streetwear twist
• Description: Located in the heart of Shibuya, A’Gem/9 merges avant-garde fashion with techwear functionality. Known for its experimental designs, the store features unique pieces that appeal to those looking for a fresh take on techwear. Expect an eclectic mix of apparel that combines performance with fashion-forward elements, perfect for urban explorers who aren’t afraid to push boundaries.

3. Descente Allterrain

• Location : Discover the 20 Descente Shops in Japan by clicking here.
• Website: Descente Allterrain
• Instagram: Descente_allterrain
• Price Range: $$$
• Style: High-performance outdoor techwear
• Description: Descente Allterrain is synonymous with high-performance outdoor techwear, offering meticulously designed jackets, pants, and outerwear that stand up to extreme weather. Known for advanced materials like Gore-Tex and heat-retaining fabrics, Descente is ideal for outdoor enthusiasts and urban adventurers alike. Their pieces not only provide protection against the elements but also blend seamlessly into a modern, functional wardrobe.

4. Claustrum

• Location: 104-0061 Tokyo, Chuo City, Ginza 1−19−10 TNB 1F
• Website: Claustrum
• Instagram: Claustrum Tokyo
• Price Range: $$$
• Style: Minimalist industrial techwear
• Description: Claustrum specializes in industrial-inspired designs, focusing on functionality and durability with a minimalist aesthetic. Located in Tokyo’s upscale Ginza district, this brand offers a range of accessories and techwear pieces that are both utilitarian and stylish. Ideal for those who appreciate pared-down design with maximum impact, Claustrum’s offerings are perfect for city dwellers and techwear enthusiasts alike.

5. O Store

• ⚠️ No Physical Store
• Website: O Store
• Instagram: O Official
• Price Range: $$
• Style: Futuristic techwear with a clean aesthetic
• Description: O Store brings a futuristic touch to techwear, emphasizing clean lines and streamlined designs. While there’s no physical store, their online shop offers an array of versatile pieces that are crafted with meticulous attention to detail. From sleek jackets to functional pants, O Store provides options for techwear enthusiasts who favor minimalism and futuristic vibes.

6. Sacai

• Location: Sacai Aoyama, 1F, 2F Minamiaoyama City House, 5-4-44 Minamiaoyama, Minato-ku, Tokyo, 107-0062, Japan
• Instagram: Sacai Official
• Website: Sacai
• Price Range: $$$$
• Style: High-fashion techwear with an avant-garde twist
• Description: Known for its high-fashion approach to techwear, Sacai creates unique pieces that merge luxury with functionality. The brand often experiments with layering, unconventional silhouettes, and cutting-edge materials, resulting in pieces that feel both artistic and practical. Sacai’s designs are ideal for those seeking a refined, fashion-forward take on techwear that remains functional for urban settings.

7. Y-3

• Locations in Tokyo:
  • Estnation: 1&2F Yurakucho Bldg. 1-10-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
  • Ginza Six: 10-1, Ginza 6-chome, Chuo-ku, Tokyo 104-0061
  • Kith Tokyo: 6-20-10 Jingumae, Shibuya City 150-0001, Tokyo
• Price Range: $$$
• Style: Sporty techwear with minimalist elegance
• Description: A collaboration between Adidas and designer Yohji Yamamoto, Y-3 combines sleek, minimalist designs with high-performance sportswear technology. Y-3’s offerings include everything from lightweight jackets to versatile pants, designed with an understated aesthetic and crafted from premium materials. Ideal for those who prefer a sporty look without compromising on style, Y-3 is a must for techwear fans who appreciate both comfort and elegance.

8. Goldwin

• Motto: “Rooted in the mountains with origins in skiing, we design performance and lifestyle apparel for every environment.”
• Instagram: Goldwin Official
• Website: Goldwin
• Tokyo Stores: Goldwin Tokyo Locations
• Price Range: $$$
• Style: Outdoor-inspired techwear with a focus on performance and sustainability
• Description: Goldwin takes inspiration from its skiing roots, offering a collection of high-performance, sustainable techwear designed for all environments. Known for its eco-conscious approach and commitment to quality, Goldwin’s pieces are perfect for outdoor enthusiasts and city dwellers alike. With advanced materials and a dedication to durability, this brand provides reliable and stylish options for those looking to blend performance with a modern aesthetic.

9. Kindal

• Location: 3F 4-29-3 Jingumae, Shibuya, Tokyo
• Instagram: Kindal Harajuku
• Website: Kindal
• Price Range: $-$$ (second-hand options)
• Style: Second-hand techwear and rare Japanese designer pieces
• Description: Kindal is a second-hand shop known for its curated selection of rare sneakers, techwear, and designer items from Japanese brands like Sacai, Comme des Garçons, and Issey Miyake. While it’s not exclusively techwear, Kindal offers a treasure trove of pieces perfect for fashion enthusiasts and collectors. With a rotating stock of both vintage and contemporary items, this is the place to find unique techwear and designer gems at a range of price points.

10. Ragtag

• Location: 5-17-9 Jingumae, Shibuya, Tokyo
• Instagram: Ragtag Global
• Website: Ragtag
• Price Range: $-$$ (second-hand options)
• Style: Second-hand designer clothing with a focus on Japanese brands
• Description: Ragtag is a haven for second-hand designer clothing lovers, offering a wide selection of Japanese and international brands for both men and women. While not strictly techwear, Ragtag carries many tech-inspired pieces from top Japanese designers, making it a great spot for those looking for unique, pre-loved techwear at more accessible prices. For budget-conscious shoppers, this is a fantastic place to score high-quality, stylish pieces. 
  
  

Bonus: Online Japanese Techwear Brands Worth a Look

While shopping in Tokyo provides a unique experience, Japan is also home to several standout online techwear brands that ship internationally. Here are some you’ll want to explore:

THE VIRIDI-ANNE

• Website: The Viridi-anne
• Price Range: $$$$
• Style: Minimalist techwear with a dark, avant-garde aesthetic
• Description: The Viridi-anne specializes in a minimalist, monochrome aesthetic that’s both artistic and functional. Known for its high-quality materials and craftsmanship, the brand’s pieces are as comfortable as they are visually striking, ideal for those who appreciate understated, avant-garde fashion.

WTAPS

• Website: WTAPS
• Instagram: WTAPS Tokyo
• Price Range: $$$
• Style: Military-inspired techwear with a rugged edge
• Description: WTAPS brings a military aesthetic to techwear, crafting rugged, functional pieces that are perfect for urban adventures. Their designs incorporate durable materials and thoughtful detailing, giving each item a distinctly tactical feel. WTAPS appeals to those who appreciate both functionality and a tough, street-ready look.

And Wander

• Website: And Wander
• Instagram: And Wander Official
• Price Range: $$$
• Style: Outdoor-inspired techwear with a focus on nature and exploration
• Description: And Wander designs techwear that celebrates the outdoors, blending performance materials with an earthy aesthetic. Known for its attention to detail and functionality, And Wander’s pieces are perfect for outdoor enthusiasts who want a stylish look that can keep up with their active lifestyle.

White Mountaineering

• Website: White Mountaineering
• Instagram: White Mountaineering Official
• Price Range: $$$$
• Style: Luxury techwear with a rugged, outdoor twist
• Description: White Mountaineering merges technical fabrics with sophisticated design, creating pieces that balance luxury and outdoor performance. With a reputation for high-quality materials and distinctive styling, this brand caters to those looking for techwear with an elevated, fashionable edge, suitable for both urban and outdoor settings.

OFF-WRLD Techwear

• Website: OFF-WRLD
• Instagram: Off-Wrld official
• Price Range: $$
• Free Delivery on all orders
• Description: Since 2020, Offwrld Techwear is an innovative online destination for high-performance, futuristic clothing that blends style with cutting-edge functionalit. Catering to urban explorers and adventurers, Offwrld offers a curated selection of modular jackets, waterproof outerwear, tactical pants, and versatile accessories designed for durability in any environment. With a focus on advanced materials like Gore-Tex, heat-resistant fabrics, and anti-microbial treatments, Offwrld products provide both protection and comfort in dynamic, unpredictable conditions.

Pricing of Techwear Clothing in Japan

Japanese techwear often ranges from mid-tier to luxury pricing due to the quality of materials, craftsmanship, and innovative designs. Here’s a general breakdown:

Brand	Location/Website	Price Range	Type of Clothing
Eliminator	1F GraceDaikanyama, 26-13 Sarugaku-cho, Shibuya-ku, Tokyo, Japan Instagram	$$$	Street-ready techwear with urban edge
A’Gem/9	Magnet building, 1 Chome-23-10 Jinnan, Shibuya City, Tokyo, Japan Instagram	$$	Experimental techwear with a streetwear twist
Descente Allterrain	Website	$$$	High-performance outdoor techwear
Claustrum	1−19−10 TNB 1F, Ginza, Chuo City, Tokyo, Japan Instagram	$$$	Minimalist industrial techwear
O Store	No Physical Store Website | Instagram	$$	Futuristic techwear with a clean aesthetic
Sacai	1F, 2F Minamiaoyama City House, 5-4-44 Minamiaoyama, Minato-ku, Tokyo, Japan Website | Instagram	$$$$	High-fashion techwear with an avant-garde twist
Y-3	Multiple Locations (Estnation, Ginza Six, Kith Tokyo) Website	$$$	Sporty techwear with minimalist elegance
Goldwin	Tokyo Stores Website | Instagram	$$$	Outdoor-inspired techwear with a focus on performance and sustainability
Kindal	3F 4-29-3 Jingumae, Shibuya, Tokyo, Japan Website | Instagram	$-$$	Second-hand techwear and rare Japanese designer pieces
Ragtag	5-17-9 Jingumae, Shibuya, Tokyo, Japan Website | Instagram	$-$$	Second-hand designer clothing with a focus on Japanese brands

Japanese techwear can be an investment, but it provides lasting quality, innovative designs, and performance that justifies the cost.

Styling Tips for Techwear & the Japanese Weather ☀️

Tokyo’s weather varies greatly from hot, humid summers to chilly, windy winters, which makes versatile techwear an excellent choice for year-round wear. Here’s how to adapt your techwear to Japan’s seasons:

• Summer: Opt for lightweight, breathable pieces like shorts, T-shirts, and vests made from moisture-wicking fabrics. Brands like And Wander and WTAPS offer summer-friendly techwear that remains stylish and functional.
• Winter: Layer up with insulated jackets, heat-retaining pants, and accessories such as gloves and scarves. Descente Allterrain and White Mountaineering have excellent options for cold-weather techwear.
• Rainy Season: Waterproof outerwear is essential during Japan’s rainy season (June to mid-July). Look for rainproof jackets and footwear from brands like Goldwin and O Store to keep dry without sacrificing style.

With layering and the right accessories, techwear can keep you comfortable and stylish in any season Japan has to offer.

Techwear Trends in Japan in 2024

Japanese techwear is continually evolving, with a few key trends expected to shape 2024:

• Sustainability: More brands, including Goldwin and And Wander, are emphasizing eco-friendly materials and production processes, appealing to environmentally conscious consumers.
• Modular Designs: Detachable and reconfigurable elements are becoming increasingly popular, allowing wearers to adapt their outfits to changing weather and activities.
• Retro-Futurism: Brands like WTAPS are blending retro military aesthetics with futuristic design, creating a unique style that stands out on the streets.
• Streetwear Fusion: Techwear and streetwear continue to merge, with brands like Sacai and Y-3 offering pieces that fit seamlessly into both worlds, providing both utility and high-fashion appeal.

Japan’s techwear scene offers something for everyone, from outdoor adventurers to urban fashion enthusiasts. With a diverse range of brands, both in physical shops and online, Japan is the ultimate destination for discovering high-quality, innovative techwear.

Whether you’re strolling through Tokyo’s stylish neighborhoods or ordering from a Japanese brand’s online store, technical clothing will add functionality, durability, and style to your wardrobe.